To shift perception and drive purchase intent, XGIMI launched a multi-layered creator and paid media campaign across the UK, Germany, and France. The goal: embed smart projectors into aspirational, real-life moments—from family movie nights to vanlife adventures.

We paired diverse creators—including family vloggers, tech reviewers, van dwellers, and football influencers—with creative briefs that brought each product’s lifestyle value to life. The campaign included:

Organic influencer content across TikTok, Instagram, and Reddit to build buzz and relatability

Paid amplification of top-performing videos for greater reach and impact

Targeted ad creative built for high CTRS and optimised for conversion.

Each piece of content included tailored CTAs and drove traffic directly to localized XGIMI landing pages. Real-world demos, reactions, and setups helped position XGIMI as more than a tech product—it became an elevated at-home experience.

The campaign was continuously optimized based on real-time data, allowing us to scale what worked—especially among key demos like males aged 35–54 in top markets. Ultimately, it turned smart projectors into a lifestyle upgrade, not a luxury tech toy.