CASE STUDY: Tineco S5

Tineco: Saying a Last Goodbye to Your Dirty Floor

130,000+ Clicks

CASE STUDY: Tineco S5

Tineco: Saying a Last Goodbye to Your Dirty Floor

130,000+ Clicks

10 Creators

4,000,000+ Views

130,000+ Clicks

June / July 2025

4,000,000+ Views

130,000+ Clicks

June / July 2025

10 Creators

The Challenge

This campaign upon first glance was like any other. But when looking at the landscape holistically we had to find the right creators for this job, in order to stand out and cut through the noise of an already active market. The S5 offered us a unique opportunity to hone in on its specific features and explore avenues that we have become accustomed to in the past year or so.

The Solution

Finding talented creators was no hard task, we have a database brimming with them. But finding a mix of creators who can show off the product in their own individual way was the real challenge. We also had 2 different retailers for this, so finding creators who were local to a store was also part of the fun.

Dipping into the creative talent we have already worked with in the past was the starting point, but utilising our connections in the industry we set out on a hunt to find the best of the best.

Using Cleaning, Family, and Home content creators we were able to create a well-rounded approach to the content and focus in on key audiences who are the most incentivised to purchase the Tineco S5 Ultra and S5 Extreme.

The Results

With over 4,000,000 views, 130,000 clicks, and a CTR of more than 8% the results speak for themselves.

The content was not only engaging, it was dynamic. Using voices from all kinds of backgrounds, family set ups, and styles kept the content fresh and feeling authentic to the creator's style.

Family challenges were a really great way to have the whole family involved, as the parents hurried around to fix all of the mess created by their kids. But also focussing on the product itself and the amazingly innovative features was a no brainer, using cleaning focussed accounts created professional recommendations and endorsements that resonate with an audience who are looking for this kind of product.