CASE STUDY: UNEEKOR

From Chester to California: Teeing off with UNEEKOR

4 Creators

CASE STUDY: UNEEKOR

From Chester to California: Teeing off with UNEEKOR

4 Creators

1.2 Million Views

16,000 Clicks

4 Creators

April 2025

16,000 Clicks

4 Creators

April 2025

1.2 Million Views

The Challenge

In our first campaign with new client UNEEKOR, one of the world's leading authorities in golfing simulators, we took SCROll STOP on the road to California as we were tasked with driving attention to some of their latest services and their all-new EYE XR Simulator.

UNEEKOR were aiming to generate hype around their latest products and spread awareness of who they are to an even bigger audience in the US.

Finding creators specifically related to the golfing niche and who were based around Irvine, California, was the first hurdle. The next hurdle was ensuring that the content was up to par.

The Solution

Coordinating a shoot day was required for this campaign - and we don't do things by half. Sending two of our best from the UK to the US to support the brand and ensure the content was of a high standard was an easy decision in our first campaign together.

With the 2-man team successfully in the US to liaise in real time, the creators not only created content based on the new products and their KPI's, they also went off-book to create some fresh and exciting challenges on the day - making for an atmosphere of fun and generating genuine excitement for the products and their features.

Working with some of the most recognisable and dynamic golfing creators in California was a no-brainer. Taking advantage of the creator's already engaged and interested audiences was crucial in driving traffic and intrigue to UNEEKOR and their latest products. These innovative creators took full advantage of the shoot day, challenging members of the UNEEKOR team and their fellow Influencers to beat them through in-game mini-games, while showing off how the products worked and the new features seamlessly.

The Results

📹 1.2 Million+ total views from creator-led Instagram and TikTok videos
🔗 16,000+ direct clicks through creator links
👁 Top performer: Divot Dudes with 540,000+ views and 141 Clicks
💬 Consistent engagement across creators using "Challenge Me" and "Tutorial" style content.

The campaign strategy focused on authentic creator experiences, capturing their excitement as they:
📍 Played with the new EYE XR.
📍 Showed off the key features such as Game Day's global golf courses, Swing Analytics, and Mini-Game challenges.
📍 Engaged members of the UNEEKOR team into challenges with the new features.

Why It Worked:
✅ Creator-Credibility: All content lived on the creators’ own channels, making it feel personal, trusted, and more engaging than traditional ads.
⏱ Clear Product Storytelling: In under 20 seconds, viewers saw the location and the intriguing set up.

This campaign was a genuine exercise in choosing the right creators with the relevant audiences that would resonate best with the UNEEKOR products. A campaign that felt native, helpful, and genuinely exciting for the audiences.