CASE STUDY: eufy X8 Pro

Spring Cleaning Made Easy with the eufy X8 Pro

1,100,000 Views

CASE STUDY: eufy X8 Pro

Spring Cleaning Made Easy with the eufy X8 Pro

1,100,000 Views

10 Creators

13 Live Assets

1,100,000 Views

March 2024

13 Live Assets

1,100,000 Views

March 2024

10 Creators

The Challenge

Taking the eufy X8 Pro and exposing the wonders of hands-free cleaning this spring to a consumer base that would be motivated to purchase the product. Finding the right voices to drive this narrative was the real challenge for this campaign - voices with authority, a story to tell, a genuine need for a product like this, and a voice that could express their own personal experiences before and after using the eufy X8 Pro.

The Solution

The main goal for this campaign - to showcase how the X8 Pro operates and changes your cleaning experience for the better. In order to capture the attention and engagement of the right audiences we partnered with 10 UK- based creators from the Home niche.

These creators were homeowners who would genuinely benefit from having a robovac in their homes, but also understand the nuances that make the X8 a no-brainer for all homes. We needed a robovac appearing on their page to feel organic and authentic.

The creators were able to showcase the ways their eufy robovacs have revolutionised their homes - a popular USP that was highlighted was how they have saved time not having to do large deep cleans now they have a eufy robovac. Some creators labelled their new eufy X8 Pro as a "new family member" - clearly showing the impact and joy the robovac has brought them.

We also tapped into accounts with pets - as the X8 Pro is able to pick up pet hair better than most and comes with a detangling brush. One creator made a comparison to a traditional vacuum - how the X8 Pro is silent and doesn't disturb her dog unlike the old vacuum.

The Results

1,100,000+ Views

- 13 pieces of live content across TikTok and Instagram.
- Influencer reach across the prime niche and audiences.
- Clear call-to-action driving awareness to the deal off on the eufy website and Argos.

Campaign highlights included:

- Detailed comparisons, and reviews.
- Demonstrations of key features like the eufy app, detangling feature, and ability to pick up pet hair.
- A consistent, clear call-to-action to purchase through the link in their bios.

Why This Influencer Strategy Worked:

- Detail-focused storytelling: Influencers showcased their authentic experiences with the products, replacing their old vacuums with something that will completely revolutionise the way they clean their homes and integrates into their day-to-day.

- Dynamic Creator Selection: Activating the most relevant and directly applicable niche made for some creative and intentional content that has reached more than 1.1 million accounts and directed a new consumer base to the product and the eufy brand.