Castore

Better Never Stops

3 Influencers

Castore

Better Never Stops

3 Influencers

300,000+ Views

15.9X ROI

3 Influencers

August 26th 2025

15.9X ROI

3 Influencers

August 26th 2025

300,000+ Views

The Challenge

Castore aimed to drive sales and achieve a high ROI. Their mission was to increase brand awareness within the gym and golfing niches, showcasing their activewear collections.
The Challenge was to achieve high results with such a small budget, and with only three creators participating in the campaign, we were limited in our content options.

The Solution

We partnered with three creators on Instagram to showcase Castore’s gym and golf apparel, highlighting the blend of performance, innovation, and refined design. Each creator received a tailored brief and storyboard to align with Castore’s brand while keeping their authentic voice and creative freedom. This ensured content that resonated with their audience, spotlighting quality, style, and functionality in equal measure—reflecting Castore’s commitment to helping athletes push limits and achieve peak performance.

The Results

Performance Synopsis:
Total Views: 463,693
Total Clicks: 5,215
Total Sales: £39,926.35
Total Units Sold: 463
Total ROI: 15.9X
Hero content creator @tm.raw achieving 84k views with his cinematic and engaging content, aligning perfectly with Castore's brand messaging.
Consistent week-on-week growth, with amazing organic engagement on all content.

As the Meta ads were performing exceptionally well and sales continued to grow, the brand decided to allocate further budget to the ads, as they didn't want to stop the momentum.
Reddit redistribution played a considerable role in the campaign's success, as it achieved over 160k views on Reddit posts alone in relevant groups for both the Fitness and Coupon Discount communities.
High-performing coupon code Reddit post:
https://www.reddit.com/r/frugalmalefashion/comments/1n34gys/scrlstp15_for_15_off_castore/