CASE STUDY: Anker Prime

Next-Level Juice: How Anker Prime Charged Up YouTube

682,000 Views

CASE STUDY: Anker Prime

Next-Level Juice: How Anker Prime Charged Up YouTube

682,000 Views

8 YouTubers

5,300 Clicks

682,000 Views

Aug - Sep 2024

5,300 Clicks

682,000 Views

Aug - Sep 2024

8 YouTubers

The Challenge

Anker set out to launch its new Prime Chargers to a UK audience already saturated with tech options and influencer noise. The goal? Drive awareness, trust, and sales of its premium charging range on YouTube—while proving these weren’t just another set of power bricks. With Amazon-focused competition and high-performance expectations, the challenge was to deliver credible, content-rich product storytelling through a curated cast of creators who could truly connect with viewers.

The Solution

Anker executed a high-impact YouTube campaign built on quality over quantity—partnering with 8 YouTubers, including 7 dedicated tech creators and 1 integrated personality for broader reach. Each creator was handpicked for their relevance in technology and product review spaces, with a core emphasis on those with existing Amazon-savvy audiences.

The content mix included dedicated deep-dive reviews, demo-led storytelling, and two hero short-form assets optimized for virality and shareability. To enhance performance and conversion, creators were given bespoke discount codes offering 15% off via Amazon—directing traffic efficiently and measurably.

The video by Oliur (UltraLinx) stood out, driving the highest engagement across views and clicks. His clean aesthetic, high-trust following, and visually-rich production made the content both authentic and aspirational.

Each creator showcased how the Anker Prime lineup outperforms generic chargers, often referencing their past experience testing hundreds of alternatives. Their verdicts? The Prime range “blew their minds.”

Campaign messaging focused on real use cases - positioning Anker not just as practical, but premium, sleek, and future-ready.

The Results

The campaign generated 682,800 organic views across all videos, exceeding the original 500,000-view KPI by over 35%. This was powered by strong viewership from creators like ByteReview, Konstantin, What Gear, and UltraLinx, whose reviews performed exceptionally across key engagement metrics.

In total, the campaign delivered 5,310 organic clicks, with UltraLinx contributing an impressive 2,288 on his video alone—showcasing both reach and high intent among his viewers. Tech Spurt and What Gear also brought standout conversion rates, proving the value of diversified creator styles.

Across all content, creators highlighted the build quality, smart charging features, and versatility of the new Prime lineup—emphasizing how these chargers seamlessly integrated into their daily workflows.

The campaign successfully positioned Anker’s Prime Chargers as top-tier products in a crowded Amazon space, leveraging the trust and reach of YouTube’s most credible voices.

Even without paid boosts, organic performance outpaced expectations—affirming that when paired with the right creators, premium tech can cut through, convert, and connect.