CASE STUDY: eufy X10 Pro Omni

eufy X10 Pro Omni: Cleaning Up the Competition

227,000+ Clicks

CASE STUDY: eufy X10 Pro Omni

eufy X10 Pro Omni: Cleaning Up the Competition

227,000+ Clicks

15 Creators

4,165,000+ Views

227,000+ Clicks

May 2024

4,165,000+ Views

227,000+ Clicks

May 2024

15 Creators

The Challenge

The X10 Pro Omni is a high end robovac and comes with a premium price point that reflects the quality consumers can expect of this kind of product from eufy. Finding the right creators, with the right audiences, to drive awareness to the X10 was the main challenge for this campaign. This process involved us getting to grips with the sheer volume of features and USPs of the product, and then allocating narratives around these features that would match up with specific niches and the right creators.

We needed creators who would not only fit the look of the product, with homes of a certain style, and a genuine need for a product like the X10 Pro - but be able to seamlessly integrate the product into their set up.

The Solution

The main goal for this campaign was to showcase how the X10 Pro operates and how each feature can benefit the users who are able to spend a little extra on a premium robot vacuum.

The chosen creators were homeowners who would genuinely benefit from having a robovac like the X10 Pro in their homes, and appeal to a large audience.

These creators came from the Home, Pet, Parent, Cleaning, and Busy Professional niches. These were selected to highlight different narratives and focus in on a main USP that fits the style of creator.

Showcasing the ways their X10 Pros have revolutionised their homes - a popular USP that was highlighted was how they have saved time not having to do large deep cleans now they have a companion working around the clock. We also tapped into accounts with pets - as the X10 Pro has superior suction power and a detangling brush. Parents and Busy Professionals highlighted the app as a massive help as they were able to schedule cleaning from when they get in from work or from a messy trip outdoors with their children.

The Results

4,165,000+ Views
227,00+ Clicks

17 pieces of live content across TikTok and Instagram.
Influencer reach across prime niches and audiences.
Clear call-to-action driving awareness to the deal off on the eufy website and Amazon

Campaign highlights included:

Detailed reviews and in-use walkthroughs of the product and its benefits
Demonstrations of key features like the eufy app, self cleaning station, and obstical avoidance
A consistent, clear call-to-action to purchase through the link in their bios.

Why This Influencer Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the product, sharing how they use it to lessen their burden of cleaning an entire house and how it helps to get to those hard-to-reach places.
Dynamic Creator Selection: Working with the most relevant and directly applicable niche has garnered over 4.1 million views to an audience that is not only engaged with the eufy brand, but is also motivated to purchase the product, highlighted by more than 200,000 clicks.