CASE STUDY: Charles & Keith 2022

Style in Bloom: How Charles & Keith’s Spring Edit Drove 520K+ Views

500,000 + Views

CASE STUDY: Charles & Keith 2022

Style in Bloom: How Charles & Keith’s Spring Edit Drove 520K+ Views

500,000 + Views

5 Creators

Tracked Conversions

500,000 + Views

June 2022

Tracked Conversions

500,000 + Views

June 2022

5 Creators

The Challenge

Charles & Keith set out to spotlight their Spring handbag and sandal collection, with a particular focus on the Morgan and Mae styles. The goal? Make their vibrant seasonal edit feel aspirational yet attainable through creator-led content. The brand wanted to drive visibility, spark desire, and generate measurable engagement, all through social storytelling that didn’t feel like an ad.

But in a feed saturated with polished content, the challenge was cutting through the noise with something that felt native, stylish, and sincere, while staying true to the Charles & Keith aesthetic.

The Solution

To deliver on impact without losing authenticity, we activated a curated cohort of TikTok fashion creators who had a proven track record for aesthetic-led content and strong audience trust.

Our hero content format? The ever-reliable “Get Ready With Me” (GRWM).

Each creator was briefed to:
Style 3 outfits featuring the same bag and sandals, showing versatility

Open with a compelling hook (e.g., “Help me style a spring look”)

Close with a call-to-action: discount code + product highlight

Use soft pastel tones or minimal backdrops to complement the products

This format delivered the perfect mix of relatability and editorial polish. Audiences weren’t just being shown a product, they were invited into a moment of decision-making, making them feel part of the styling process.

We also ensured every video was:

Short-form and scroll-stopping (under 30 seconds)

Fully native to the creator’s channel

Tracked via discount codes and clickable links to measure real impact

Shot with product visibility front and centre

The Results

📊 521,637+ total organic views across TikTok
🎥 Top performing creators:

@xngelynn – 295.6K views

@v__rivera – 208.4K views
🔗 Every video included direct calls-to-action with unique discount codes and tracked links
🛍️ Multiple code redemptions attributed to creator posts
📆 Content completed and live within 10 days of product receipt, fast, nimble, and efficient

Why It Worked
✅ Creator-Led, Not Brand-Pushed: By empowering creators to post on their channels with minimal brand interference, the content came off as authentic and audience-first.

🎨 Strong Visual Cues: From close-ups of the shoes walking into frame to POV bag reveals, every frame reinforced the premium feel of the products.

📣 Clear, Consistent Messaging: Creators echoed the same benefits and highlighted features, comfort, colour, and versatility while making each post feel unique.

🧠 Smart CTA Design: Timed discount codes (like Erica10 or Skyla10) gave viewers a reason to act, while clear mentions of “linked in bio” or “use my code” removed friction from the conversion funnel.