CASE STUDY: Amelia Activewear

Find Your Fit: How Amelia Activewear Boosted Clicks with Creator Confidence

200K+ Views

CASE STUDY: Amelia Activewear

Find Your Fit: How Amelia Activewear Boosted Clicks with Creator Confidence

200K+ Views

3 Creators

650+ Clicks

200K+ Views

April 2023

650+ Clicks

200K+ Views

April 2023

3 Creators

The Challenge

Amelia Activewear wasn’t struggling to get seen, the real challenge was being believed. In an online world saturated with paid posts and polished perfection, consumers crave authenticity. Amelia needed more than product shots; they needed creators who could live in the clothes and sell the feeling, not just the fit.

The mission? Cut through the scroll fatigue with creator-led content that showed off style, stretch, and confidence, without the overly curated energy. This campaign needed to convince viewers that they didn’t just want Amelia gear, they belonged in it.

The Solution

Real Women, Real Reviews, Real Results

For Amelia’s latest activewear drop, we adopted a campaign mantra centred on authenticity, inclusivity, and community connection. This wasn’t about unattainable fitness aesthetics or heavily filtered influencer gloss; it was about real women showing up in their strength, style, and movement, wearing pieces that truly supported their bodies and their confidence.

We partnered with a tight cohort of credible, body-positive creators, each with a unique connection to movement, style, and confidence. From high-energy try-ons to styling reels, our creators delivered authentic, energetic content that gave viewers a real feel for the Amelia pieces.

We kept our strategy lean, focused, and effective:
💪 3 TikTok creators spotlighting Amelia’s unique fits and vibrant colours
💪 Clear, trackable CTAs across content to the Amelia shop page
💪 Reddit redistribution to amplify discoverability and social proof
💪 Community-led styling moments that built trust not just reach

The Results

This campaign was a clear demonstration that trust beats trend, and precision beats volume. By leveraging a focused group of high-integrity creators with deeply engaged communities, Amelia Activewear surpassed engagement and conversion benchmarks without needing a flood of content. Instead of casting a wide net, we chose to move strategically, with creators who move their audience, emotionally and literally.

📈 Campaign Highlights:
130K+ Views across TikTok
681+ Clicks tracked through UTM
78.6K Views from Reddit redistribution
Top-performing creator @annahmelia drove 565+ clicks through one post alone.
Bonus content layered in a second creator video to extend the engagement window.

Why It Worked
Focused Influencer Pool: Small but mighty lineup ensured quality over quantity
Authenticity Over Aesthetic: Audiences responded to relatable, real-girl energy over ultra-polished perfection
Platform Variety: From TikTok to Reddit, we met fitness-minded users wherever they scroll
Clear Calls-to-Action: No confusion—just clicks

By combining creator credibility, smart targeting, and honest storytelling, Amelia Activewear proved that when activewear fits the audience and the platform, performance follows.