CASE STUDY: Whind Body

Smooth Operators: How Whind’s Body Butter Made Waves

181,000+Views

CASE STUDY: Whind Body

Smooth Operators: How Whind’s Body Butter Made Waves

181,000+Views

14 Creators

2 Bonus Creators

181,000+Views

Feb 2024

2 Bonus Creators

181,000+Views

Feb 2024

14 Creators

The Challenge

Whind set out to reposition body care as something more than functional. Their Hammam range, featuring a sensorial scrub and rich body butter, was built to deliver indulgence, but in a world of fast skincare and viral trends, how do you sell slow beauty?

The goal was clear: raise awareness for the Hammam collection, drive targeted clicks to the Whind DTC site, and build genuine creator advocacy. Without traditional ad spend, Whind needed content that could perform like paid media, but feel like personal, trusted recommendations.

The Solution

We launched an influencer-led campaign across the UK and US with 16 creators, focusing on those with skincare credibility and a flair for aesthetic storytelling. Each creator was invited to bring the Hammam ritual to life through platform-native formats, think glowing GRWMs, serene nighttime routines, and “Sunday reset” self-care moments.

From @sachct’s immersive spa transformation to @mahammalek’s post-shower radiance routine, content was framed around three key themes:

Glow Up Energy: Emphasising transformation through texture, results, and light.
Authentic Rituals: Showing the routine in real time, from application to aftercare.
Trackable Action: Using custom deep links and link-in-bio placements for conversions.

Each post was meticulously optimised for organic engagement and future amplification potential. From day one, creators were guided to structure their content with strong hooks, natural transitions, and high-glow payoffs in the first few seconds to stop the scroll and encourage rewatches.

The Results

This campaign demonstrated that impact doesn’t require a massive budget, just meaningful content and strategic creator alignment. With 14 thoughtfully crafted TikTok videos across a diverse range of UK and US creators, the campaign delivered:

181,000+ organic views across UK and US creators
Consistent growth week over week, with spikes in engagement for spa-themed videos
Creators like @sachct and @andreyalizeth emerging as top performers
Strong mid-funnel traction: high click intent, strong bio-link follow-through

The content resonated for one simple reason: it was real. Viewers didn’t see ads; they saw creators enjoying a moment of calm.

Key Takeaways:
Creators brought the ritual of Hammam to life with storytelling that felt authentic and elevated
Platform-native content formats (like GRWM and reset routines) encouraged engagement
We turned product demos into desire, building not just awareness, but affinity

Whind’s Hammam campaign didn’t just showcase a product; it elevated the entire idea of body care, reminding TikTok’s audience that indulgence belongs in the everyday.