CASE STUDY: eufy P3 Smart Scales

Unbalancing the Scales: How eufy's P3 Smart Scales Revolutionised Health Tracking at Home

8,000 Clicks

CASE STUDY: eufy P3 Smart Scales

Unbalancing the Scales: How eufy's P3 Smart Scales Revolutionised Health Tracking at Home

8,000 Clicks

27 Creators

580,000 Views

8,000 Clicks

May 2024

580,000 Views

8,000 Clicks

May 2024

27 Creators

The Challenge

eufy Home launched their latest smart scale, the P3, to the world in April of 2024. Our mission was to drive awareness to the launch in the U.K and showcase the incredible innovations in the world's most advanced smart scale. The real challenge was demonstrating the functions of the companion app and fully expressing how useful the P3's are on the user's personal journey to achieve their health goals, whether this is for a seasoned professional athlete, or someone just embarking on a weight loss journey.

The Solution

To capture attention and drive traffic to the P3's launch, we deployed a targeted influencer marketing campaign across TikTok and Instagram. We partnered with 27 UK- based creators, handpicked from high-trust niches including parenting, healthy lifestyle, and fitness.

These creators weren’t just lifestyle influencers - they were genuine creators on their own weight loss/fitness journeys, already sharing tips & tricks, advice, and relatable content.

We also partnered with Fitness creators to ensure a far reaching audience - intertwining fitness enthusiasts looking for their next level, and the newly interested consumers. These audiences were the prime target for this product, so they were the perfect niches to tap into.

Using 2 high-profile creators also allowed us to leverage their credibility in their niches, and tap into a dedicated audience who would be more motivated to purchase the product with a trusted celebrity endorsement.

Campaign highlights included:

Detailed unboxings, interactions on the app, and first-time smart scale reviews
Demonstrations of key features like the in app Nutritionist, Fitness Tracker, and Motivational Messages

The Results

580,000+ Views
8,000+ Clicks

- Efficient paid media delivery with low CPC and CPV.
- 28 pieces of live content across TikTok and Instagram.
- Influencer reach across prime niches and demographics.
- Clear call-to-action driving awareness to the eufy website.
- Influencer storytelling positioned the P3 as the go-to smart scales that not only motivate but also offer key insights to your fitness journey and nutritional health.

Why This Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the P3, replacing their old scales to something that will completely revolutionise the way they connect with their fitness journey and track their progress.

Everyday-use cases brought the product to life: From waking up in the morning, to going to bed at night, and everything else in between - tracking macros across the whole day along with their exercise was a great way of showcasing how the process works, and the features that will benefit them most.

Tapped into the fandom niche: With the trusted celebrity endorsement of Shelly McCoy (Gladiator), and Lucy Colebeck (Olympian) the campaign leveraged that credibility and highlighted the P3 as a verified smart buy.