CASE STUDY: Hair Rehab London

Instant Glam, Zero Fuss: How Hair Rehab London Made Ponytails the Moment

550,000+ Content Views

CASE STUDY: Hair Rehab London

Instant Glam, Zero Fuss: How Hair Rehab London Made Ponytails the Moment

550,000+ Content Views

10 130,000+ Redistribution Views

550,000+ Content Views

April 2022

130,000+ Redistribution Views

550,000+ Content Views

April 2022

10 The Challenge

Hair Rehab London, renowned for their salon-quality extensions and styling tools, wanted to show their everyday customer just how effortless “great hair” could be. With TikTok-first storytelling in mind, the brand partnered with SCROII STOP to activate a UGC-first campaign that brought their instant ponytails and buns to life in relatable, scroll-stopping content. The challenge? Drive buzz, deliver views, and get creators to showcase transformations with ease and energy, without losing authenticity.

The Solution

We activated 10 influencers across TikTok and Instagram, tapping into the beauty, lifestyle, and fashion niches. Each creator was briefed with three tailored storyboards to ensure variety while keeping messaging sharp:

Storyboard 1: “3 Ways to Style” showcased the ease and everyday versatility of the ponytail extensions.

Storyboard 2: “Celebrity Hair Recreate” had creators replicate trending looks with a Hair Rehab twist.

Storyboard 3: “4 Looks, 1 Ponytail” highlighted multi-outfit versatility using quick transitions and on-trend styling.

All creators were provided with a detailed brief, trending sound suggestions, and a CTA: “Link in bio for 10% off”. With a fast turnaround window and pre-approved edits, we maximised agility while keeping content polished and on-brand.

The Results

Strong Creator Performance:

Over 550K total views, spanning both TikTok and Instagram.

Star performances from creators like @jocelynclairereed with 290K+ views.

Multiple creators delivered more than one video, extending visibility and engagement across platforms.

Clear Brand Wins:

Strong alignment between product demonstration and creator personalities drove click-throughs via UTM-tracked links.

Positive sentiment in comments confirmed both product appeal and creator credibility.

Content Format Highlights:

Trending sounds, transformations, and beauty routines anchored the content in high-performing formats.

Strategic pairing of creators and storyboards ensured the product felt accessible, aspirational, and must-have for the festive and new year style seasons.