CASE STUDY: Whind Fragrance

Scent of the City: Elevating Fragrance with Creator-Led Luxury

240,000+ Views

CASE STUDY: Whind Fragrance

Scent of the City: Elevating Fragrance with Creator-Led Luxury

240,000+ Views

4 UK Creators

5 USA Creators

240,000+ Views

Aug 2023

5 USA Creators

240,000+ Views

Aug 2023

4 UK Creators

The Challenge

Whind’s entry into the fragrance category marked a bold move: launching a luxury scent collection in a saturated market dominated by heritage names and celebrity-led brands. The task was twofold: to establish Whind’s credibility as a serious player in fine fragrance and to do so in a way that felt culturally relevant and digitally native.

The ultimate challenge? Deliver premium content that resonated with both fragrance lovers and lifestyle audiences, while translating scent, something intangible, into something deeply felt, aspirational, and engaging on platforms like TikTok and Instagram.

The Solution

We activated a hand-picked network of UK and US-based creators across the perfume and lifestyle niche, each chosen for their ability to translate scent into emotion, and fragrance into a moment. Every creator leaned into rich visual storytelling, producing content that matched the luxe tone of the brand with cinematic, lifestyle-led edits.

Grace and Grace captured the essence of luxury with Whind in hand under the Eiffel Tower, embodying a Parisian dream that felt aspirational yet relatable.

lucyy.jd, sniffinwithsteph, and ericasgirlyworld delivered moody, aesthetic-first videos that mirrored beauty campaign films, while educating their audiences on the fragrance notes and wear.

From day-to-night transitions to slow spritz shots and texture-focused B-roll, each piece of content felt like it belonged in a global fragrance campaign, just creator-made.

Creators weren’t just spraying perfume; they were showing how scent fits into identity, mood, and style. Content spanned TikTok’s trending audio formats, GRWM routines, and POV storytelling, ensuring resonance without compromising on refinement.

The Results

📈 240,000+ total reach across 9 creators
📍 Content filmed across iconic backdrops including Paris
🎞 9 luxury-influenced video assets created for Whind’s fragrance ecosystem

Why It Worked
✅ Aesthetic integrity: Every video matched the feel of a premium brand, no “TikTok cringe,” just modern glamour
✅ Credible voices: Creators like @sniffinwithsteph and @theperfumelife are known for their deep-cut scent reviews, bringing legitimacy to the storytelling
✅ Luxury without the label: By focusing on sensory details, context, and location, Whind came across as both high-end and human

Beyond views, the campaign drove a significant uplift in product page traffic and contributed to a spike in direct-to-site interest following content drops. Creators weren’t just posting product; they were crafting moments, and audiences responded.

This campaign proved that when it comes to luxury beauty, authenticity and artistry outperform flash, and Whind’s fragrance range now holds its own in a crowded space, with the scroll-stopping content to prove it.