CASE STUDY: Hero Zero

Escape the Ordinary: How Hero Zero Tapped Into Everyday Hero Fantasies

3,100,000+ Views

CASE STUDY: Hero Zero

Escape the Ordinary: How Hero Zero Tapped Into Everyday Hero Fantasies

3,100,000+ Views

33 Creators

5,000+ Clicks

3,100,000+ Views

Jan - Oct 2024

5,000+ Clicks

3,100,000+ Views

Jan - Oct 2024

33 Creators

The Challenge

Hero Zero is a mobile game with a difference: it's not about perfect warriors or next-gen graphics. It’s about underdogs. Plungers for weapons. Dressing gowns as armour. The challenge? In a market obsessed with sleek visuals and high-octane trailers, Hero Zero needed to win attention with charm, humour, and a dose of everyday chaos.

The brand needed to connect with Gen Z audiences across Europe, particularly those seeking low-stakes, high-fun entertainment during their daily scroll. But instead of flashy gameplay dumps, we needed storytelling. Relatable, comedic, and full of weird little details that make a viewer go: “Wait, I need to try this.”

The Solution

We created a campaign built on the fantasy of escape, turning the mundane into mayhem through creator-led TikTok content. Across Germany, Poland, Greece, the UK, and Brazil, we enlisted 33 creators who embodied the "hero in disguise" energy. Each one brought Hero Zero’s character-first comedy to life using native formats like:

POVs of average people secretly living double lives as awkward superheroes

Low-fi skits parodying the glow-up journey from zero to hero.

Reactive "duet" and comment reply formats, where creators responded to fan questions about their heroes

Quick-cut avatar transformations showing the ridiculous, endearing range of in-game customisation

Every piece of content included a direct call-to-action, with tracking links that enabled real-time measurement across regions, creators, and formats. We balanced creative freedom with strategy, ensuring each video fit seamlessly into the creator’s feed, while ultimately leading to a clear objective: driving downloads and getting Hero Zero onto people’s phones.

The Results

🦸 3,148,000 Views across platforms
🖱️ 5,023 Clicks on install links
📈 @marcel.wasiuk led the charge with 521,300 views and 2,372 clicks
🌍 33 Creators across 5 countries, each filming in their native language and tone
📣 Reddit amplification brought the game into the underground gamer and meme communities

Hero Zero didn’t just get noticed, it got remembered. And for a mobile RPG without a massive ad budget, memorability is the real superpower.

Why It Worked
🎭 Comedy + Escapism
Creators leaned into the "hero fantasy" with relatable, skit-based humour, making the game feel like a break from reality rather than another ad.

📱 Low-Stakes, High-Fun Gameplay
By focusing on storytelling instead of stats, we helped reframe Hero Zero as the perfect "second screen" game, easy to try, fun to share, and full of surprises.

🌍 Local Voices, Global Energy
Creators spoke in their native languages and styles, ensuring humour and references landed with their audiences, without losing Hero Zero’s quirky identity.

🛠 Reusable Creative Toolkit
Every asset was formatted for paid, organic, and community channels, creating longevity beyond the initial push.