CASE STUDY: S1 Pro Omni

Just what the Doctor Ordered: eufy S1 Pro Omni

20,600+ Clicks

CASE STUDY: S1 Pro Omni

Just what the Doctor Ordered: eufy S1 Pro Omni

20,600+ Clicks

9 Creators

725,000+ Views

20,600+ Clicks

Aug 2024

725,000+ Views

20,600+ Clicks

Aug 2024

9 Creators

The Challenge

With eufy releasing one of the most hyped up robovacs in the past few years, we were tasked with feeding into the hype, and make sure it was justified when deploying a social media campaign. Already a winner of several awards, from Forbes to Reddot, we had to hone in on the incredible features that the product boasts and create desire to a mass audience.

With this campaign we needed to be a bit clever: we needed creators who would be able to make a case for purchasing a product of this calibre and integrate the product into their set up. But we importantly needed an authoritative figure to endorse the product and give us another narrative to drive home these amazing features.

The Solution

The main goal for this campaign - to showcase how the S1 Pro's feature can benefit the users who are able to spend a little extra on a premium robot vacuum.

Using a prominent figure like Dr Emeka, we could use his testimonial and endorsement of the S1 Pro to drive home the narrative that the S1 Pro is the perfect cleaning solution that keeps homes tidy but also kills 99.9% of germs through its ozone infused cleaning solution.

The chosen creators were homeowners, other celebrities, and professional medical experts who would genuinely benefit from having a robovac like the S1 Pro in their homes, appeal to a large audience, and also be able to speak on the features from a place of trust and genuine. Using these creators and Dr Emeka allowed us to drive home the campaign's goals and leverage their voices to drive awareness and desire to the product.

The main USP's that proved to be popular with the creators were the Eco-Clean Ozone, always clean mop, and the amazing obstacle avoidance.

The Results

725,000+ Views
20,600+ Clicks

9 pieces of live content across TikTok and Instagram.
Influencer reach across prime niches and audiences.
Endorsement from a prominent medical figure that featured across all content.

Campaign highlights included:

Detailed reviews and in-use walkthroughs of the product and its benefits
Demonstrations of key features like the eufy app, self cleaning station, and obsticle avoidance
A consistent, clear call-to-action to purchase through the link in their bios.

Why This Influencer Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the product, sharing how they use it.
Dynamic Creator Selection: Working with the most relevant and directly applicable niche has garnered over 700,000 views to an audience that is not only engaged with the eufy brand, but is also motivated to purchase the product.