CASE STUDY: eufy Q4

Festive Cleaning Frenzy with eufy RoboVacs

5,500+ Clicks

CASE STUDY: eufy Q4

Festive Cleaning Frenzy with eufy RoboVacs

5,500+ Clicks

13 Influencers

1,600,000+ Views

5,500+ Clicks

Nov 2024

1,600,000+ Views

5,500+ Clicks

Nov 2024

13 Influencers

The Challenge

This holiday season eufy were looking to clean up and make their robovacs the talk of the town - deploying an influencer campaign that stretched across Instagram, TikTok and YouTube was the goal. Taking three of the most popular robovacs in their arsenal we were tasked with finding creators that could showcase each of the products' unique selling points, but also realise how each one shines on its own. With three different products, and three different price points, we needed to be dynamic in our creative vision and selection.

The Solution

To capture attention and drive engaged impressions we partnered with 13 UK- based creators, handpicked from high-trust niches including cleaning, families, tech, and interiors.

These creators weren’t just lifestyle influencers - they were genuine creators who benefit from having a robovac in their homes, but also understand the nuances that make each product unique.

Using Tech creators we were able to create detailed comparison videos on YouTube, driving home the fact that each robovac is not only worth having, but has an attractive price point depending on the viewer's needs.

Partnering with cleaning accounts was a no brainer as these products are their bread and butter, opening up a creative way to share their stories and the genuine benefits they feel with a eufy robovac.

The home and family accounts were able to showcase the ways their eufy robovacs have revolutionised their homes and how they would never go back to a traditional vacuum. Here we were able to focus in on each vacuum's USPs in different homes.

The Results

Results:

1,600,000+ Views
5,500+ Clicks

- Efficient paid media delivery with low CPC and CPV
- 16 pieces of live content across TikTok and Instagram.
- Influencer reach across prime niches and platforms.
- Clear call-to-action driving awareness to the eufy website.

Campaign highlights included:

Detailed unboxings, comparisons, and reviews
Demonstrations of key features like the in the eufy app, such as mapping the area and setting cleaning schedules
A consistent, clear call-to-action to purchase through the link in their bios.

Why This Influencer Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the products, replacing their old vacuums with something that will completely revolutionise the way they clean their homes
Dynamic Creator Selection: Activating the most relevant and directly applicable niches, along with comparisons from trusted tech reviewers enabled us to cast a wide net, making for some creative and diverse content that has reached more than 1.6 million accounts