CASE STUDY: soundcore 2024

Sounding Off: Creating Unprecedented Buzz for soundcore in 2024

14+Million Views

CASE STUDY: soundcore 2024

Sounding Off: Creating Unprecedented Buzz for soundcore in 2024

14+Million Views

79 Influencers

200,000 Clicks

14+Million Views

Jan-Dec 2024

200,000 Clicks

14+Million Views

Jan-Dec 2024

79 Influencers

The Challenge

In a market flooded with affordable-but often low-quality audio products, Soundcore set out to rise above the noise. The challenge wasn’t just visibility; it was credibility. Across a 12-month push, the goal was to cement Soundcore as a premium, design-led audio brand, not just a value pick. With new competitors constantly entering the space, standing out required intentional content, creator trust, and category leadership through every campaign touchpoint.

The Solution

Soundcore activated a multi-pronged influencer marketing strategy across Instagram, TikTok, and YouTube—targeted to support the major 2024 launches of the Boom 2 Plus, Liberty 4 Pro, AeroFit 2, and Space One Pros. Each campaign was optimised for reach, resonance, and relevance, backed by full-scale paid media and precision creator casting.

From premium tech reviewers to lifestyle creators and audio-obsessed personalities, the strategy focused on quality storytelling over quantity—ensuring that each product lived within content that educated, entertained, and converted.

Key highlights included:

Paid & organic synergy: Smart amplification of top content using high-performing creator assets

Platform-native content: Tailored storytelling for Reels, TikToks, and YouTube reviews

Time-sensitive Amazon offers: Driving urgency and measurable conversion

Persona-driven creator pairings: From fitness to travel to audiophile niches

Across all launches, content leaned into real use cases—from gym bags to WFH desks to festival fields—showcasing how Soundcore’s product quality held up in any environment.

Performance was supported by clear CTAs, Amazon links, and trusted creator voices.

The Results

In 2024, across 11 major campaigns, Soundcore drove over 14.15 million views and more than 200,000 clicks, firmly establishing itself as a serious player in the premium audio space.

What made this success possible?

Trusted creators who showed up authentically in fitness, tech, lifestyle, and music content

Sharply defined personas to ensure the right product landed with the right audience

Content built for conversion, not just clout—from Reels to long-form YouTube reviews

Consistent use of “link in bio” strategies and time-limited offers that moved audiences to Amazon

Whether it was the AeroFit 2's sweat-proof durability, the Space One Pro's sleek ANC design, or the Boom 2 Plus's bass-blasting energy, creators didn’t just review the products- they brought them to life.

Most importantly, Soundcore didn’t just market through influencers; it built a creator-powered movement around accessible, quality audio. This wasn’t just another campaign calendar. It was Soundcore’s year of amplification, and Scroll Stop helped make it loud.