Smug
250,000+
Smug
250,000+
110% To Target
250,000+
110% To Target
250,000+
The Challenge
As an emerging concept, Sleep SMUG, have developed an incredible range of bespoke boutique sleep aids
styled perfectly for the insomniac fashionista in all of us. With much of the capital tied up in R&D, the ROAS for marketing round 1, was more important than it ever would be again.
The Solution
New concepts require meticulous and methodical analysis.
Ideal customer persona's applied, at the specific time of year in the educational calendar, when dissertations are well underway, the strategy formed specified letting parents of uni students know about the self-care, well-being, bundle, for a calming treat for their studious beloved.
The Results
With a fantastic ROAS achieved, the scaling process now looks to new and exciting target audiences.
New products, more creators, and a larger view goal to come.
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