We activated a core group of UK-based beauty creators to share first-hand experiences using the SHRINE Drop It products. The creators produced visually driven, step-by-step transformation content with a clear product journey: from bleach to tone to colour.

Each video was optimised for:

Organic discovery through TikTok’s GRWM and DIY haircare trends

Product education by showing mixing, application, and aftercare steps

Click intent via smart “swipe to bio” CTAs, unmissable product packaging, and end reveals

Bonus content further amplified the campaign, offering additional transformation clips and close-up product shots, helping to maximise repeat exposure and campaign longevity.

Each piece of content included a built-in CTA, driving audiences to explore the full SHRINE range. CTAs were reinforced with on-screen text overlays, creator voiceovers, and even pinned comments.

All content was delivered in watermark-free formats, enabling SHRINE to reuse creator footage in paid ads, organic posts, and evergreen digital assets. This flexibility meant the brand could continue benefiting from high-performing creative well after the original post date.