CASE STUDY: Reliked

Rethink Resale: How Reliked Made Pre-Loved Look Premium

335,000+Views

CASE STUDY: Reliked

Rethink Resale: How Reliked Made Pre-Loved Look Premium

335,000+Views

5 Creators

27X ROAS

335,000+Views

May 2022

27X ROAS

335,000+Views

May 2022

5 Creators

The Challenge

Reliked, known for selling new and pre-loved fashion direct from influencer wardrobes, had already cultivated an engaged community on Instagram and Facebook. However, TikTok, a platform rapidly dominating fashion discovery and shopping behaviours, remained an untapped frontier. The brand was also in the midst of a major rebrand, moving to a new domain and refreshed identity under “RELIKED,” creating an additional layer of complexity.

The challenge was twofold:

1. Introduce the new look and feel of Reliked to a fresh Gen Z audience.

2. Maintain SEO traction and community loyalty through a rebrand rollout—without losing web traffic or diluting brand equity.

All of this had to be achieved within the fast-paced world of short-form content, where trust and trend alignment are key to performance.

The Solution

We built a creator-led strategy designed to spotlight Reliked’s fashion-forward identity while aligning with TikTok’s aesthetic-driven algorithm. Partnering with five creators who matched the brand’s aspirational yet attainable look, we briefed content that was rooted in styling, storytelling, and shopping ease.

Each creator delivered multiple formats tailored to TikTok’s best-performing trends:

Closet reveals and "come shopping with me" content to mimic haul-style authenticity.

Outfit-of-the-day (OOTD) transitions showcasing real Reliked finds

Voiceovers explaining the concept behind shopping influencer wardrobes

Link-in-bio CTAs powered by UTM tracking for measurable attribution

To support the rebrand, content was timed to coincide with the website redirect, driving aligned traffic and reinforcing the new brand positioning. We prioritised high-performing upload times, relevant hashtags, and platform-native music to optimise discoverability.

Strategically, the campaign also aimed to “futureproof” Reliked's social media presence by laying the foundation for an owned TikTok identity, something that would have long-term benefits beyond the immediate Black Friday and rebrand push.

The Results

The results proved the power of creator-led storytelling and cultural alignment:

The campaign generated 335,630 organic views with just 5 creators, surpassing benchmarks for conversion-led TikTok activations in fashion.

One video alone reached over 316,000 views, showcasing the viral potential of content when it taps into TikTok-native formats and niche appeal.

The campaign delivered an impressive 27x ROAS, highlighting not only reach but true commercial value.

UTM tracking showed a sharp increase in web traffic and time-on-site, indicating that TikTok viewers were actively exploring and engaging with the new RELIKED website.

Most importantly, Reliked achieved a seamless rebrand launch without losing SEO traction, preserving its community and authority while building relevance among a new generation of shoppers.

This campaign didn’t just drive sales, it redefined resale as relevant, aspirational, and effortlessly cool.