CASE STUDY: Paris Saint Germain X Geekvape

Puffs, Passes & Paris: GeekVape’s Influencer-Powered Kickoff with PSG

10,000,000+

CASE STUDY: Paris Saint Germain X Geekvape

Puffs, Passes & Paris: GeekVape’s Influencer-Powered Kickoff with PSG

10,000,000+

3 Creators

160% To Target

10,000,000+

April 2023

160% To Target

10,000,000+

April 2023

3 Creators

The Challenge

When PSG announced their headline-making partnership with GeekVape, the ambition was clear: launch their collaboration with a bang, drive mass awareness for the QPod and Meloso series, and capture global attention around the product drop. But with limited time and high stakes, they needed content that felt exclusive, exciting, and truly unforgettable.

The Solution

In just under two weeks, we orchestrated a high-impact creator-led campaign across TikTok, YouTube, Instagram, and Snapchat. Our strategy hinged on two pillars: elevated experience and creator credibility.

We handpicked a diverse squad of top-tier creators,football freestylers, viral vloggers, and trend-savvy influencers, to attend the PSG × GeekVape brand trip in Paris. From matchday VIP seats at Le Parc des Princes to behind-the-scenes press conference access, every creator was given an immersive, high-gloss experience designed to generate content gold.

Our content plan spanned long-form YouTube vlogs, snappy TikTok edits, unboxings, product displays, and trend-led challenges like “Yes or No” games and “Partner Surprise” videos. With clear CTAs, consistent product placement, and hooks like “I’ve got VIP tickets to see PSG in Paris, and you’re coming with me,” we ensured high audience retention and shareability.

Creators were coached to stay compliant (no vaping or explicit language), focus on product features, and capture both branded and lifestyle footage across the city. Every shot, from press conference stage to the streets of Paris, was curated to make GeekVape look premium.

The Results

✅ Over 10M total impressions across all platforms
✅ Content from creators like Dan Woolley and Andrew Henderson topped performance benchmarks across YouTube Shorts and TikTok
✅ The campaign drove a measurable sales uplift, credited by the client as one of PSG’s most successful partner activations to date

Why It Worked
🎯 Influencer Chemistry: We matched the hype of PSG with the storytelling chops of culturally connected creators
📦 Product Visibility: The QPod and Meloso series weren’t just shown, they were integrated into each creator’s experience
📍 Destination x Distribution: By embedding creators into a once-in-a-lifetime trip, we made each piece of content feel aspirational, authentic, and worth watching
🎬 Platform-Native Execution: From cinematic matchday edits to quick-fire hook formats, our content felt native, not forced.

Key Takeaway
This campaign proved that when you merge football fandom, creator storytelling, and a powerhouse product moment, you don’t just launch a product. You build a moment in culture.