CASE STUDY: Pinky Goat

Blink and You’ll Miss It – Pinky Goat’s 5-Second Lash Takeover

290,000+ Views

CASE STUDY: Pinky Goat

Blink and You’ll Miss It – Pinky Goat’s 5-Second Lash Takeover

290,000+ Views

5 Creators

2,100+ Clicks

290,000+ Views

May 2023

2,100+ Clicks

290,000+ Views

May 2023

5 Creators

The Challenge

In a space overflowing with false lash content, Pinky Goat had a challenge that went beyond brand visibility. With their revolutionary pre-glued lash system and first-of-its-kind replaceable glue strip, Pinky Goat wasn’t just launching another beauty product; they were changing how lashes are applied altogether.

The mission? Show consumers how lashes can be glam and go without the faff of traditional glue. But cutting through a content-saturated beauty space and proving innovation in under 10 seconds? That’s where we came in.

The Solution

To bring Pinky Goat’s lash innovation to life and break through the noise of a crowded beauty category, we handpicked a curated group of beauty-forward creators to lead the storytelling across TikTok and Instagram. These creators weren’t just influencers, they were everyday experts with established credibility in beauty, makeup, and time-saving hacks, making them ideal ambassadors for a product designed to simplify the lash game.

Each creator crafted content designed to resonate with their unique audience while aligning with Pinky Goat’s core messaging. From Get Ready With Me (GRWM) routines and first-time unboxings to easy, step-by-step tutorials, the content focused on demonstrating the brand’s standout feature: a flawless lash application in just five seconds. Viewers were taken through the process in real time, reinforcing the product’s promise of convenience without compromising on glam.

But the amplification didn’t stop there. Recognising that many beauty consumers turn to online communities for real, unfiltered advice, we strategically distributed top-performing content across niche Reddit subreddits, from r/MakeupAddiction to r/BeautyGuruChatter.

The Results

This high-impact micro-campaign demonstrated the power of combining scroll-stopping creator content with smart community distribution:

📹 150,200+ total views from creator-led TikTok and Instagram videos
🔗 2,151 direct clicks through creator links
👁 Top performer: @melissasjadexm with 65,500 views and 251 clicks
🧵 143,668+ impressions from Reddit reposts across targeted beauty, makeup and transformation threads
💬 Consistent engagement across creators using GRWM and “first-try” formats

Why It Worked
✅ Creator-Credibility: All content lived on the creators’ own channels, making it feel personal, trusted, and more engaging than traditional ads.

⏱ Clear Product Storytelling: In under 10 seconds, viewers saw the full lash application process, from tray to transformation.

🔍 Smart Distribution: Reddit placements reached beauty lovers where they’re already comparing products, looking for shortcuts, and seeking peer-tested tips.

Pinky Goat’s campaign proved that when innovation meets credibility, even a blink can be enough to win attention and drive results.