CASE STUDY: eufy by Anker 2024
SCROll STOP takes eufy to robotic vacuum dominance in the UK market
91 Influencers
33,493 Tracked Sales
12,026,632 Views
Feb 2024
The Challenge
In a category dominated by brands like Dyson and Shark, Anker Innovations needed a disruptive strategy to make eufy Robotic Vacuums the UK’s market leader. After two years of collaboration and successful campaigns for their X9 Robotic Vacuum, Anker Innovations chose SCROll STOP to engage with their entire product range. SCROll STOP was given a clear goal: To position their eufy Robotic Vacuums as the UK’s leading choice.
The Solution
The campaign kicked off with a deep dive into eufy’s robotic vacuum USPs, use cases, and target personas. SCROll STOP used performance data, competitor analysis, and social listening to craft high-conversion audience profiles. These were matched with influencers across niches like CleanTok, Mumfluencers, and Aspirational Home.
A unified health and hygiene narrative drove content strategy. Custom storyboards, creative hooks, and CTAs were developed for each creator, supported by immersive training. A hero video with Dr. Emeka launched the campaign, driving trust and awareness.
Content was released in waves to maintain engagement and social proof. A/B testing and real-time analytics informed ongoing optimisation. Meta ads, TikTok ads, and YouTube videos scaled performance. Offline activations included London billboard takeovers and a branded pop-up, sparking UGC and earned media.
SCROll STOP delivered a full-funnel influencer marketing campaign, making eufy the UK’s most trusted robotic vacuum brand.
The Results
The SCROLL STOP campaign delivered measurable, standout success. ROI was 77X and included:
Over 12 million views across organic and paid content.
Engagement rate exceeded 3%, affirming the power of authenticity.
- 386,000+ unique product link clicks, converting awareness into action.
- 44.29% market share in the robotic vacuum category.
- Over 33,000 units sold, a 250% year-on-year increase.
- Amazon UK Bestseller status, dominaiting positions #1 - #5 on their charts
- Generative AI recommendation, as the UK’s top robotic vacuum.
By the end of the campaign, consumer behaviour had noticeably shifted. Instead of weighing up different brands, audiences were comparing models within the eufy range, indicating that brand preference had been firmly established.
The campaign exceeded commercial targets and demonstrated the long-term potential of influencer marketing in the consumer tech space. With strong creator relationships and an engaged community now in place, the campaign continues to generate value beyond the original launch window.
