CASE STUDY: soundcore Space One Pro

Blast Off: Launching the Space One Pro

6,000 Clicks

CASE STUDY: soundcore Space One Pro

Blast Off: Launching the Space One Pro

6,000 Clicks

7 Influencers

660,000 Views

6,000 Clicks

Sep - Oct 2024

660,000 Views

6,000 Clicks

Sep - Oct 2024

7 Influencers

The Challenge

With the launch of soundcore's latest headphones, the Space One Pro, an upgrade on their popular Space One, we were tasked with driving awareness to the product launch and hone in on all aspects of the upgraded model and its key selling points.

The mission at hand was in finding creators across all of the major platforms to create a 'full circle' approach for consumers to find user based reviews and experiences for them to interact with come launch day.

The Solution

Finding creators from a range of niches to focus in on the KSP's that would appeal to their audience's preferences was the strategy.

Tech creators to explore all of the KSPs in a detailed way with an audience who trust their opinions and endorsements. Including a Tech creator on YouTube (traditionally where people go to see tech reviews before purchasing) was a masterstroke to include them on this campaign - this enabled curious prospective consumers to be able to find a detailed review of the product on launch day, so they already had a reliable voice that was recommending the product.

Lifestyle creators to show the aesthetics of the Space One Pros.

Travel creators to share their experience with long usage and the everlasting comfort of the headphones.

Health and Fitness creators were also used to show the versatility of the product.

Campaign highlights included:

Detailed in-use reviews of the Space One Pros.
Demonstrations of key features of the products under various conditions, giving a well rounded idea of how the product suits the viewer.
A consistent, clear call-to-action to purchase through the link in their bios.

The Results

660K+ Views
6k+ Clicks

- Efficient paid media delivery with low CPC and CPV.
- 8 pieces of live content across YouTube, TikTok and Instagram, prioritising creator-led education about the product's personal benefits and their favourite KSPs.
- Influencer reach across the key niches and demographics.
- Clear call-to-action driving awareness to the purchasing page.
- Influencer storytelling positioned the Space One Pros as a premium and high performing product that is top of the line.

Why This Influencer Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the products and how the product is a 'must have' in their set up now.

In-use cases brought the product to life: All of the creator's did a hands-on narrative that contributed to frame the products as premium quality, high performing, and desirable.