The main aspect to focus on with the P40i's was the low price point, but premium features. The chosen lifestyle creator was an active couple's page, which was a great opportunity to leverage an in-person sound test for the noice cancellation feature.

The focus for the Space One headphones was versatility, showcasing the suitability for both everyday users and consumers who take their headphones to the gym/on-the-go. Splitting this product's niche enabled us to showcase the specifics of the focus across two different styles of content. The lifestyle creator demonstrated the aesthetics of the product in a 'day in the life' style vlog in her busy job. The health and fitness creator showcased the product across many different locations, in her office, on a run, but even on a plane during her travels - showcasing the comfort and noice cancelling while in the air.

Sport and gym goers were the demographic most suitable for the Sport X20's as they were able to showcase the construction on the product and apply it to real life scenarios that would resonate with their audience - people who were also most likely to purchase this kind of product as they share an interest in sports/fitness.