The small but mighty Liberty 4 Pro's were technically brilliant, with a long battery life and adaptive noice cancelling, we honed in on these features that would be most applicable and appealing to a mass audience.

The creators best suited to explore these KSPs and share their experiences with the new ear buds fell into the Tech and Lifestyle niches - those that would most benefit from the KSPs and be able to speak about them with authority to an audience that also would be motivated to purchase the product.

The content was focussed around exploring how the Liberty 4 Pros performed in various settings and truly putting them to the test. Through creative camera angles and genuine narratives the content was greatly successful in conveying the creator's enjoyment and excitement for the product.


Campaign highlights included:

Detailed in-use reviews, and 'day in the life' style content.
Demonstrations of key features of the products in many different settings, from the London Underground, to vacuuming the living room - giving a well rounded idea of how the product performed under day-to-day tasks.
A consistent, clear call-to-action to purchase through the link in the bio and thier promo codes