CASE STUDY: soundcore Boom Into The Summer

BOOM into the Summer

900 Clicks

CASE STUDY: soundcore Boom Into The Summer

BOOM into the Summer

900 Clicks

5 Influencers

316,000 Views

900 Clicks

Sep - Oct 2024

316,000 Views

900 Clicks

Sep - Oct 2024

5 Influencers

The Challenge

soundcore were looking to make a big impact for the summer and have Boom as *THE* range of speakers that we're accompanying consumers on their summer adventures.

Focussing on the Boom 2, Boom 2 Plus, and Motion Boom, each product had to fit the right creator's audience and match their vibe to create the perfect summer content across Instagram, TikTok, and YouTube.

The Solution

With three different products and many different types of creator needed, the first step was to determine what style of content was best for each product, and then find the creators that fit this brief.

Connecting the Boom 2 with a Dancer and a Tech Finds creator, the Motion Boom with a Mountaineer, the Boom 2 Plus with an Outdoors Adventure creator, and all three products from the Boom range to a prominent Tech YouTuber, was a calculated way to hone in on each product's strengths or versatility with a creator who would be able to explore each product's KSPs and apply them to their existing content style.

Allowing the creators to fully immerse themselves with the products and integrate them into their set ups was crucial, as they needed to be able to speak from a place of experience with the products to fully express its KSPs and their favourite features.

Tech creators were pivotal in creating a genuine feeling of need with this campaign - with comparisons amongst the Boom range itself, but also competitor products, they were able to drive home the need for a soundcore product.

The Results

316K+ Views
900+ Clicks

- Efficient paid media delivery with low CPC and CPV.
- 8 pieces of live content across TikTok, Instagram, and YouTube.
- Influencer reach across key niches and demographics.
- Clear call-to-action driving awareness to the purchasing pages on Amazon in the creator's bio.
- Influencer storytelling positioned the Boom Range as the perfect speaker for your summer activities and beyond.

Campaign highlights included:

Detailed in-use reviews, and 'day in the life' style content.
Demonstrations of key features of the products in many different settings, from the poolside, up a mountain, and on a camping trip, to dancing on a random bridge for when the mood hits - the shows how the Boom range of speakers has its place across many adventures.
A clear call to action to purchase through the link in their bios.

Why This Influencer Strategy Worked

Detail-focused storytelling: Influencers showcased their authentic experiences with the products, out and about in the world and how the product is a 'must have'.

In-use cases brought the product to life: All of the creator's did a hands-on narrative that contributed to frame the products as premium, high performing, and desirable.