CASE STUDY: soundcore Boom 2 Plus

Ready for Take Off! Launching the soundcore Boom 2 Plus into the Influensphere

18,500 Clicks

CASE STUDY: soundcore Boom 2 Plus

Ready for Take Off! Launching the soundcore Boom 2 Plus into the Influensphere

18,500 Clicks

7 Influencers

655,000 Views

18,500 Clicks

May - June 2024

655,000 Views

18,500 Clicks

May - June 2024

7 Influencers

The Challenge

In an already saturated market, the Boom 2 Plus had its work cut out for us. The challenge we faced was highlighting the points of difference and framing the Boom 2 Plus as a 'must have' product for consumers looking to elevate their portable speakers.

With a market already flushed with speakers that incorporate lights, are waterproof, have decent battery life, and have good volume and clarity - we had to make sure we hammered home the notion that all of these features are wrapped up in the Boom 2 Plus, but are also better than other speakers that may only have one of these features, and it comes in a super robust and portable package from soundcore.

The Solution

Having already worked with soundcore across other campaigns in the past two years, we had a good idea of what content would work well to capture attention and drive traffic to this launch of the Boom 2 Plus.

Partnering with 7 creators, handpicked from different niches, from Travel, Tech, Street Interviewers, and Lifestyle.

Working with these creators to showcase the Boom 2 Plus's KSP's in an accessible, and at times, a humorous way, shows the new speaker's relevance across a variety of different scenarios. This approach allowed the chosen influencers to get creative and find fresh ways to expose this kind of product to their audience.

Campaign highlights included:

Detailed, interviews, reviews, and on-the-go travelling vlog style content.
Demonstrations of key features in many different settings, from mountains to the streets.
A consistent, clear call-to-action to purchase through the link in their bios using the discount code specific to the creator.

We deployed 9 pieces of live content across Instagram and TikTok—prioritising authenticity, relatability, and creator-led education about the product's personal benefits and their favourite KSP.

The Results

655K+ Views
18.5K+ Clicks

- Efficient paid media delivery with low CPC and CPV
- 9 pieces of live content across TikTok and Instagram.
- Influencer reach across key niches and demographics.
- Clear call-to-action driving awareness to the soundcore website and to use the creator's discount code for the launch.
- Influencer storytelling positioned the Boom 2 Plus as a perfect speaker upgrade with many KSP's that appeal to their audiences.

Why This Influencer Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the Boom 2 Plus, out and about in the world and how these speakers are a 'must have'.
In-use cases brought the product to life: From walking up a mountain, a holiday on a boat, to interviews in the city, all of these in-use narratives have help to frame the Boom 2 Plus as a product that all can enjoy.