CASE STUDY: soundcore Boom 2

soundcore are back with a Boom 2

14,600 Clicks

CASE STUDY: soundcore Boom 2

soundcore are back with a Boom 2

14,600 Clicks

4 YouTubers

800,000 Views

14,600 Clicks

Feb - March 2024

800,000 Views

14,600 Clicks

Feb - March 2024

4 YouTubers

The Challenge

To support the UK launch of the Boom 2 Bluetooth Speaker, soundcore needed to break beyond traditional tech audiences and plug into real-world, sound-forward lifestyles. The challenge? Showcase the speaker’s ruggedness, bass power, and portability in authentic ways - without flashy ads. Instead, Anker tapped into DIYers, car lovers, festival-goers, and creators on the move, with the goal of driving views, clicks, and conversions to the Boom 2 product page.

The Solution

soundcore ran a YouTube-first creator campaign that focused on relatable, real-life integrations of the Boom 2 speaker. Instead of scripted reviews, five UK-based influencers shared the speaker in action - blasting music from a van, amping up a garage session, or powering a day at the park.

Key creators included:

@Plumberparts (James Lawrence), who gave the speaker a “jobsite durability” stamp of approval.

@TPD TV, who delivered high-energy content infused with music, festivals, and youth culture.

@Luke Cutleugh, @RestoreIt, and @Lover of Tech each added lifestyle, car, and tech-integration appeal.

Each YouTuber posted 1 piece of live video content, with embedded CTAs and direct links guiding viewers to the Boom 2 product page on Soundcore’s site. The content covered everything from unboxings and sound tests to creative everyday use cases.

By mixing hard-working trade energy with leisure-ready vibes, the campaign brought the speaker to life for multiple demographics. Smart storytelling, paired with paid media boosts, ensured content was seen - and acted on - by the right audiences.

The Results

With just five creator assets, the campaign delivered 800K+ total views, including 217,362 organic views across YouTube. This reach was amplified by efficient paid media delivery, which helped maintain a low CPC and CPV while increasing brand touchpoints across varied audiences.

In total, the campaign drove 14.6K+ clicks to the Boom 2 Product Page, with performance strongest among trade, car culture, and festival-focused creators.

@TPD TV earned 120K organic views.

@RestoreIt hit 43K.

@Plumberparts and @Luke Cutleugh brought niche credibility and relatable commentary.

With content that felt more like “weekend inspiration” than product placement, viewers were engaged and curious - asking questions about speaker specs, bass strength, and waterproofing. Creators used storytelling to move beyond just features and into how the speaker fits real lives.

The combination of influencer authenticity and low-friction CTAs helped convert passive viewers into curious customers.

This campaign proved the Boom 2 could thrive far beyond the tech space, turning jobsites, garages, and outdoor hangouts into stages - and clicks into customers.