CASE STUDY: soundcore AeroFit Pro

On the Track to Success: soundcore's Latest Innovations with AeroFit Pro

Global Impressions

CASE STUDY: soundcore AeroFit Pro

On the Track to Success: soundcore's Latest Innovations with AeroFit Pro

Global Impressions

10 Influencers

370,000 VIEWS

Global Impressions

April - May 2024

370,000 VIEWS

Global Impressions

April - May 2024

10 Influencers

The Challenge

The challenge we faced for this particular launch was not only finding runners with significant presence on Instagram and TikTok, that was the easy part as there are so many creators in the space with existing popularity.

The main challenge was finding the right mix and finding the right nuances that would make each piece of content feel fresh and keep the audience discovering more and more about the AeroFit Pro's with each video they see. This approach would reinforce the common KSP's, but also highlight the creator's personal favourite KPI's with more impact.

The Solution

So, with runners being our primary target for the creative pool, we set out finding runners with a point of difference that allowed for a more creative and strategic approach to the content.

Working with these creators enabled us to showcase the AeroFit Pro's in multiple settings such as, in the Gym, Running Outdoors, Cycling, and also Running with Pets.

The main focus of this was to showcase how the secure construction of the AeroFit Pro's was a massive advantage for active users, and this is not limited to just runners, but cyclists are also the perfect demographic for the product as they have over ear design (so you can still hear your surroundings at a safe volume) coupled with round the hear hooks that keep the earphones locked in even under intense workouts.

We deployed 10 pieces of live content across Instagram and TikTok—prioritising authenticity, relatability, and creator-led education about the product's personal benefits and their favourite KSPs.

The Results

370K+ Views

- Efficient paid media delivery with low CPC and CPV.
- 10 pieces of live content across TikTok and Instagram.
- Influencer reach across key niches and demographics.
- Clear call-to-action driving awareness to the soundcore website in the creator's bio.
- Influencer storytelling positioned theAeroFit Pro as a must have gadget for runners and other active consumers who are looking for an upgrade / new earphones that have an open-ear deisign.

Campaign highlights included:

Detailed in-use reviews, and day in the life style gym / workout content.
Demonstrations of key features in many different settings, from the gym and city streets, to marathon training and park runs.
A consistent, clear call-to-action to purchase through the link in their bios, often highlighting the option of multiple colour-ways.

Why This Influencer Strategy Worked:

Detail-focused storytelling: Influencers showcased their authentic experiences with the AeroFit Pro, out and about in the world and how the product is a 'must have'.

In-use cases brought the product to life: All of the creator's did a hands-on narratives that contributed to frame the AeroFit Pro's as a product that is both premium and practical.