The AeroFit 2's open-ear construction was the KSP that we honed in on for this - we developed a streamlined strategy to focus solely on Health & Fitness creators who would be able to speak with authority on this design and its benefits while working out and remaining aware of their surroundings.

Health & Fitness creators would also make best use of the hooked design, that locks the earbud in place for minimal slipping while working out, or in one instance, performing backflips on a trampoline - demonstrating the design's functions under the most extreme conditions.

The content was focussed around exploring how the AeroFit 2 performed in the gym and truly putting them to the test. Through creative workouts and genuine narratives, the content was greatly successful in conveying the creator's enjoyment and excitement for the product.


Campaign highlights included:

Detailed in-use reviews putting the AeroFit 2s to the test.
Demonstrations of key features of the products under various conditions, giving a well rounded idea of how the product performs for athletes and gym goers.
A consistent, clear call-to-action to purchase through the link in their bios.