CASE STUDY: Nextbase 322GW

On the (Viral) Road with Nextbase's 322GW

600K+ Views

CASE STUDY: Nextbase 322GW

On the (Viral) Road with Nextbase's 322GW

600K+ Views

5 Influencers

12K+ Clicks

600K+ Views

October 2024

12K+ Clicks

600K+ Views

October 2024

5 Influencers

The Challenge

In our first campaign with new client Nextbase, the world’s leading dash cam brand, we were tasked with amplifying awareness in the US to sell their remaining stock of their latest dash cam, the 322GW.

The Solution

We selected creators from a wide mix of relevant niches to craft a powerful and far-reaching narrative around the Nextbase 322GW dash cam. It was crucial to work with influencers who could not only explain the technical features, but also clearly show how they personally benefit from using the product day to day.

Family creators played a key role by sharing how dash cams offer peace of mind, protecting drivers against theft, scams, and everyday incidents on the road. Automotive influencers gave the campaign added authority and credibility, helping to legitimise the message and connect it to real driving lifestyles. A tech-focused creator rounded out the approach, walking viewers through setup, connectivity, app integration, and more advanced selling points.

The campaign strategy focused on real, authentic creator journeys—capturing their enthusiasm as they installed the product and explored key features like the HD touchscreen, parking mode, 1080p video, emergency SOS, and seamless smartphone pairing.

We launched six live assets across TikTok and Instagram, crafted to spark interest, educate viewers, and ultimately drive awareness and conversion to the Nextbase 322GW.

The Results

The campaign achieved strong performance across TikTok and Instagram, generating a total of 691,316 views and over 12,315 clicks to Nextbase’s direct-to-consumer product page. This high level of engagement directly contributed to 100+ units sold of the 322GW dash cam during the campaign window.

We activated 6 creator-led assets, each crafted to highlight the 322GW’s standout features in a way that was both informative and entertaining. Influencer reach spanned key verticals—tech, family, and automotive—ensuring the product message hit multiple consumer segments with high relevance and credibility.

Each piece of content included a clear call-to-action, guiding viewers to learn more and ultimately purchase. Storytelling was central: creators emphasised real-life value, showing how the 322GW offers peace of mind for families, protection for everyday drivers, and an upgrade path for tech-focused motorists.

By blending authentic narratives with product education, the campaign not only hit performance benchmarks but also successfully positioned the 322GW as a must-have device—premium in features, but accessible in price—for today’s safety-conscious drivers.