CASE STUDY: MagGo nano

Small but Mighty: How MagGo & Nano Powered the Commute

1,000,000+ Views

CASE STUDY: MagGo nano

Small but Mighty: How MagGo & Nano Powered the Commute

1,000,000+ Views

3000+ Clicks

1,000,000+ Views

September 2024

3000+ Clicks

1,000,000+ Views

September 2024

The Challenge

With the launch of Anker’s new MagGo and Nano P0 products approaching, the brand needed to generate buzz among young professionals, Apple users, and UK commuters—all within a tight August–September window. The challenge? Deliver maximum reach with minimal creators, prioritizing strong influence over volume. With competition heating up in the portable charging space, Anker had to cut through the noise with premium, Apple-friendly tech and creators that truly moved the needle.

The Solution

To create high-impact awareness ahead of the September product drop, Anker rolled out a lean but powerful influencer strategy focused on quality over quantity. The brand worked with 2 dedicated YouTube tech creators and 3 KOLs on TikTok and Instagram, targeting creators with loyal followings in tech, travel, and lifestyle niches.

Top creators included:

@m.iles (Instagram), known for clean, aesthetic tech content and a strong Gen Z and millennial audience.

@oliur (YouTube), a design-forward creator whose product showcases consistently generate high engagement.

Each creator produced content tailored to young, tech-savvy UK commuters—highlighting real use cases like on-the-go charging, Apple Watch integration, and MagSafe-friendly convenience. Content formats included Instagram reels, TikTok posts, YouTube reviews, and behind-the-scenes stories with clear CTAs using a 15% off promo code (AnkerMagGo03).

The Results

High-intent engagement driven by creators like @itisbainz (374K views, 1,032 clicks) and @jasminebrownsword (1,202 clicks)—whose relatable content deeply resonated with the "busy parent meets tech lover" persona.

The Instagram and TikTok creators delivered strong traction, especially among female-led lifestyle and parent audiences. @lucierosedonlan and @holliekanewright also played key roles in building authenticity, showing how Anker’s compact chargers seamlessly integrated into daily routines.

The campaign’s standout success? It showed that a compact creator set can drive big impact—especially when content is crafted with intent, shared at the right moment, and aimed at the right personas. By blending aesthetic storytelling with everyday functionality, Anker’s MagGo & Nano rollout became more than just another launch—it became the go-to upgrade for on-the-go power in Fall 2024.