CASE STUDY: MagGo Launch

Plugged Into the Lifestyle: How Anker’s MagGo Campaign Energised Instagram Creators

4,000,000+ Views

CASE STUDY: MagGo Launch

Plugged Into the Lifestyle: How Anker’s MagGo Campaign Energised Instagram Creators

4,000,000+ Views

71,000+ Clicks

4,000,000+ Views

Feb - March 2024

71,000+ Clicks

4,000,000+ Views

Feb - March 2024

The Challenge

Anker Innovations launched its latest MagGo Collection—including the 3-in-1 Foldable Magnetic Charging Station and 10K Magnetic Wireless Power Bank—designed for Apple users, commuters, and tech-savvy professionals constantly on the go.

The goal:

To cut through a cluttered market and spotlight Anker as the ultimate solution for tech-savvy commuters, young professionals, and Apple users needing stylish, reliable charging gear.

Build brand awareness and product trust

Drive traffic to Amazon via creator-generated content

Deliver on ambitious KPIs of nearly 3 million views and 59,000 clicks—all within a 30-day launch window

This wasn't just about specs—it was about storytelling. We needed to connect functionality with lifestyle, and drive Amazon conversions using a limited-time 15% discount code.

The Solution

We partnered with six UK-based creators across lifestyle, technology, and influencer niches, including standout names like Lover of Tech and Jake Cornish.

Each creator delivered:

2 Instagram Reels (product feature + lifestyle use case)

Strategic use of CTAs directing followers to “link in bio”

10-day organic campaign window, followed by paid media amplification

Discount promotion using code “ankermaggo15” on Amazon

This approach ensured we hit multiple touch points: relevance, urgency, and ease of purchase.

The Results

11 Total Posts from lifestyle and tech-focused creators

Hero asset created by Ben (Lover of Tech) for repurposed paid media

Successfully aligned with target personas: young professionals, on-the-move commuters, tech lovers

Amazon traffic driven through clear and repeated calls to action

Elevated Anker’s positioning as a go-to charging solution for modern living

These results not only smashed KPIs—they proved how lifestyle-led content can drive tech adoption and conversions at scale.