CASE STUDY: Kjaer Weis
Blush With Intention: How Kjaer Weis Made Sustainable Beauty Feel Iconic
300K Views
CASE STUDY: Kjaer Weis
Blush With Intention: How Kjaer Weis Made Sustainable Beauty Feel Iconic
300K Views
6 Influencers
1.5 Million Followers
300K Views
Feb 2024
1.5 Million Followers
300K Views
Feb 2024
6 Influencers
The Challenge
Kjaer Weis, a pioneer in luxury clean beauty, launched its line of refillable cream blushes—a collection blending high-performance pigments with an eco-conscious design ethos. With an emphasis on sustainability, sophistication, and skin-loving ingredients, the brand needed more than product specs to break through the noise.
The mission was clear in a crowded market of one-time-use beauty products and fast trends: position Kjaer Weis’ blushes as a must-have staple for the modern, conscious beauty lover, without sacrificing elegance, performance, or shelf appeal.
The Solution
To tell the story of sustainability meets luxury, we partnered with six hand-picked U.S.-based creators across beauty, lifestyle, and luxury fashion spaces. Each influencer was chosen not just for their aesthetic, but for their alignment with values of intentional living, clean beauty, and elevated routines.
Together, we crafted a storytelling-driven campaign focused on:
Visually stunning content showcasing the blushes’ sleek, refillable packaging
Get ready with me (GRWM) moments that wove Kjaer Weis seamlessly into everyday rituals
Educational narratives on the sustainability benefits of refillable beauty
Soft-sell calls-to-action, inviting followers to rethink their makeup bag and consider cleaner, longer-lasting choices
The content was launched across TikTok, emphasising authenticity, minimalist glam, and timeless elegance.
The Results
The campaign delivered impressive top-of-funnel impact, sparking awareness and deeper connection with Kjaer Weis’ core values.
336,600 Total Views across Instagram and TikTok
High engagement seen on creators in the luxury and lifestyle verticals
Strong viewer response to content themes of refillable beauty, sustainability, and luxury minimalism
Boosted brand visibility within high-intent clean beauty audiences
Why This Influencer Strategy Worked
Luxury Meets Values: The creators reflected the refined aesthetic and conscious mindset of Kjaer Weis’ ideal customer—making sustainability feel aspirational, not preachy.
Visually Compelling Storytelling: Each piece of content highlighted the blushes as part of a curated, high-end lifestyle—helping the product stand out in a beauty market oversaturated with fast content and fleeting trends.
Niche-First Targeting: By tapping into micro-influencers in luxury and lifestyle niches, the campaign reached audiences already primed to care about clean ingredients, conscious packaging, and investment beauty products.
With this creator-led campaign, Kjaer Weis elevated its refillable blushes from a clean beauty innovation to a luxury ritual worth sharing.
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