CASE STUDY: Huggle Pets

Fur Real Results: How HugglePets Used TikTok Shop to Boost UK Pet Product Sales

1M Views

CASE STUDY: Huggle Pets

Fur Real Results: How HugglePets Used TikTok Shop to Boost UK Pet Product Sales

1M Views

10 Influencers

500+ Products Sold

1M Views

March 2024

500+ Products Sold

1M Views

March 2024

10 Influencers

The Challenge

HugglePets, a UK-based pet care brand, set out to boost awareness and drive direct-to-consumer sales of its popular dog grooming products, including dog shampoo, dog conditioner, and waterproof outdoor dog coats.

With TikTok Shop becoming a powerful tool for in-app purchases, the challenge was clear: stand out in the competitive pet products space and drive measurable product sales using TikTok's native shopping features—without traditional paid ads.

The Solution

To build brand trust and promote TikTok Shop listings, we collaborated with 10 UK-based TikTok creators, each managing popular dog accounts. These influencers had highly engaged audiences of UK pet parents, making them the perfect fit to demonstrate products and drive purchase intent.

🐾 Content Strategy:

Produced 11 unique TikTok assets featuring creators using HugglePets dog shampoo, conditioner, and outdoor coats

Showed real dogs being groomed, bathed, brushed, and suited up for wet UK walks

Included step-by-step product tutorials, from lathering shampoo to trying on jackets

Used TikTok’s native product tags and shop links for direct product visibility and one-click checkout

🛍 TikTok Shop Features Utilised:

Product pins during videos

In-video product tagging

TikTok Shop storefront linking in bio

Shoppable CTAs with influencer callouts

The Results

Increased visibility of HugglePets’ TikTok Shop listings

Improved conversion rates with real product use demonstrations

High engagement across UK pet parent communities

Seamless product discovery → engagement → purchase journey

Why This Influencer Strategy Worked:

Authentic Dog Grooming Content: Showcasing real dogs using HugglePets products made content relatable and convincing

TikTok Shop Optimization: Product tagging and direct links made in-app shopping easy and accessible

Seasonal Product Relevance: Outdoor dog coats performed well due to timely UK weather content

Niche Influencer Engagement: Pet accounts naturally drew attention from highly engaged, purchase-ready dog owners

Visual & Satisfying Storytelling: Grooming transformations and dog fashion moments were perfect for TikTok’s algorithm and audience

The campaign delivered on its mission—using TikTok Shop and UK dog influencers to increase awareness and sales of HugglePets’ pet grooming products and dog outerwear. This case study shows how authentic TikTok content, combined with smart influencer partnerships and in-app shopping tools, can drive real eCommerce results for pet brands.