CASE STUDY: Anker Summer Essentials

Sun, Surf, and 100% Battery—Thanks Anker!

2.5+ Million Views

CASE STUDY: Anker Summer Essentials

Sun, Surf, and 100% Battery—Thanks Anker!

2.5+ Million Views

2000+ Clicks

2.5+ Million Views

June 2024

2000+ Clicks

2.5+ Million Views

June 2024

The Challenge

With summer getaways on the rise and tech playing an ever-greater role in daily life, Anker set out to position its MagSafe-compatible chargers as essential travel accessories. The campaign needed to break through the noise of typical influencer posts and stand out in a season saturated with holiday content and gadget promos—while ultimately driving traffic to Anker’s Amazon storefront.

The Solution

Scroll Stop partnered with 6 UK-based creators from the parenting, tech, and travel niches. Each influencer brought their unique voice and audience to the campaign while staying aligned to one core message: stay powered wherever summer takes you.

Creators included:

@thrifty_travellerz (Luke & Lucie): A surf-loving travel couple based in Cornwall, best known for their appearance on Love Island and their budget-friendly coastal adventures.

@shaun.nyland: A well-known UK creator whose wholesome, family-focused TikToks highlight everyday dad life with humor and heart.

@devdoesreviews and @techdropp: Trusted tech reviewers who added credibility to product performance and practicality.

@megankatemarchant and @educatingmummy: Parent creators who showcased how Anker’s gear fits naturally into family routines and summer excursions.

We also commissioned bonus content from three additional creators to supplement organic reach with lifestyle-driven integrations.

The Results

Relatable Creators, Real Use Cases: Whether it was a dad on a road trip or a couple prepping their surf van in Cornwall, creators delivered authentic, story-driven content that showed Anker in action.

Amazon Conversion Focus: Every asset drove to Amazon via LIB, streamlining the path from inspiration to purchase—and capitalizing on impulse summer buys.

Strong Community Fit: Parent creators tapped into busy family dynamics; travel and tech creators added aspirational and functional value—all while reinforcing brand trust.

Bonus Content Paid Off: With over 1.6M organic views from bonus creators alone, supplemental content dramatically boosted campaign reach beyond core deliverables.

Anker’s Summer Essentials campaign didn’t just showcase charging gear—it brought it to life through the voices of trusted creators, positioned it in the middle of real travel moments, and turned Amazon clicks into part of the adventure.

With over 2.5 million organic views and high engagement across TikTok and Instagram, Anker proved it could do more than power devices—it could power summer itself.