To capture attention and drive traffic to the A20's launch, we deployed a targeted influencer marketing campaign across TikTok and Instagram. Partnering with 8 U.K. - based creators, handpicked from a wide spectrum of classic and specific niches, such as Mental Health, Couples, and Lifestyle, allowed us to explore this new products' features and benefits across the board.


These creators were a genuine insight into the products' applicability to everyday life and experiences that we all have in one way or another.


With the A20's relevance across all niches, we had some extra fun with this campaign - working with some couple's comedy creators to showcase the side-sleeping functionality in a humorous way was a great way to expose the product to the general consumer.


We also partnered with Fitness creators and Lifestyle creators to ensure a far reaching audience - intertwining fitness enthusiasts looking for something out of the ordinary, and the general consumer who can also benefit from the in app sleep tracker, the comfort, shape, and noice cancelling features.