CASE STUDY: Caleño Event

Night Out, No Hangover: Caleño’s London Creator Party

525,000+ TT Views

CASE STUDY: Caleño Event

Night Out, No Hangover: Caleño’s London Creator Party

525,000+ TT Views

9 Influencers

44,600+ Story Views

525,000+ TT Views

November 2022

44,600+ Story Views

525,000+ TT Views

November 2022

9 Influencers

The Challenge

In a world where “going out” so often means “drinking,” Caleño set out to challenge that. They wanted to break the mould by showing that you can have a vibrant, unforgettable night, without a drop of alcohol. To do it, they needed creators who could authentically share this mission, bringing tropical, joyful energy to their audiences while championing Caleño’s non-alcoholic spirit range.

They had a simple question to answer: could a night of fun, flavour, and dancing still hit all the right notes without alcohol?

The Solution

We designed a creator-first activation to prove that “not drinking” doesn’t have to mean “not partying.” We invited a hand-picked group of lifestyle and drinks influencers to a high-energy evening in London. Creators were briefed to approach the night as a genuine girls’ night out with Caleño, capturing authentic moments of excitement, good vibes, and connection while highlighting the tropical flavors of the brand’s Light & Zesty and Dark & Spicy offerings.

Content was structured around relatable storytelling hooks, from “I went on a night out with Caleño, and you won’t believe what happened” to playful GRWM segments showing how easy it is to swap traditional cocktails for delicious non-alcoholic creations.

Once inside the venue, creators got hands-on with immersive moments:
✨ Mixing their own non-alcoholic cocktails
✨ Learning limbo and dance moves from carnival dancers
✨ Showcasing close-up product shots with on-brand tropical aesthetics
✨ Reacting with genuine delight to discovering a hangover-free night out

We made sure the creative guidance focused on:

Natural product integrations (no forced “ad” moments)

High-energy, fast-paced edits

Clear CTAs to “get yours” and discover Caleño’s joyful spirit

By empowering creators to genuinely experience Caleño’s values, the content felt believable, fresh, and TikTok-native.

The Results

🍍 526,000+ views across 9 creators, with content staying live and continuing to gain organic reach even after the event.

🍍 Viewers responded with overwhelmingly positive sentiment, praising the bold, bright tropical flavours and the energy of a night that didn’t revolve around alcohol. Comments highlighted a shift in mindset, with audiences excited to try “a night out without regrets.”

🍍 Creators like Rachel Spicer stood out with over 30,000 views on her single video, driving above-average engagement rates thanks to a fun, relatable 'GRWM' narrative that seamlessly transitioned into the party footage.

🍍 The carnival dancers, cocktail-making stations, and shareable branded moments created a truly memorable event environment, with over 40% of creator viewers specifically mentioning being inspired to recreate the non-alcoholic cocktails at home, demonstrating powerful mid-funnel traction.

🍍 TikTok’s algorithm rewards authentic storytelling with high completion rates, with several videos exceeding 20% watch-through rates, well above platform norms, and a strong ratio of saves and shares, signalling high creative resonance.

🍍 Strategic redistribution of the best clips through Caleño’s owned channels and repost partners gave the content extra legs, pushing total impressions past 750,000 when including in-feed boosts and reposts.

🍍 The in-store callouts, where creators referenced that Caleño was available in Sainsbury’s, Waitrose, and M&S, also triggered a measurable uptick in store search queries tracked by the client’s retail partners.

Ultimately, the campaign didn’t just show that a sober night could be joyful, it built a genuinely shareable cultural moment, inspiring new social rituals built around Caleño’s non-alcoholic spirits.