CASE STUDY: BCouture

Styled to Chill: How BCouture Wrapped Up the Season in Comfort

1,090,000+ Views

CASE STUDY: BCouture

Styled to Chill: How BCouture Wrapped Up the Season in Comfort

1,090,000+ Views

6 Creators

10,000+ Clicks

1,090,000+ Views

November 2022

10,000+ Clicks

1,090,000+ Views

November 2022

6 Creators

The Challenge

In the crowded world of affordable loungewear, BCouture needed to carve out a distinct voice just in time for the winter gifting season. With dozens of competitors pushing comfort-first fashion, the brand’s goal was to stand out with style, personality, and a compelling, creator-driven message. The challenge wasn’t just visibility; it was to convert casual scrollers into loyal shoppers, positioning BCouture as the go-to choice for elevated at-home looks that double as statement fits.

The Solution

We built a layered creator strategy that paired storytelling with scroll-stopping visuals. Working across TikTok, we tapped into fashion-forward creators who could show how BCouture bridges the gap between loungewear and luxury.

Our creator roster featured a diverse spread, from lifestyle influencers known for sleek “get ready with me” content to bold fashion personalities who could style BCouture for day, night, and everything in between.

Each piece of content showcased key product benefits: effortless style, seasonless comfort, and gift-ready appeal. Hero creators highlighted BCouture’s versatility through narrative-led content, from cosy nights in to stylish errands. All assets were created with repurposing in mind, allowing for long-tail usage across organic, paid, and owned media.

Strategically timed around peak retail periods, the campaign positioned BCouture as both a discovery brand and a trusted buy-now option.

The Results

The campaign surpassed all performance benchmarks:

1,093,370 total views (beating the 1M goal by over 93K)

644,700+ views from hero content

10,000+ unique UTM clicks, with 9,075 clicks from top-performing creator content

High volume of organic engagement across creator posts, with consistently strong comments tied to product interest

Effective creative formats included GRWM, winter styling hauls, and candid product reactions.

Creators delivered clear, trackable CTAs, directing traffic to product pages during a key conversion period.

Thanks to relatable creator voices and platform-native storytelling, BCouture was able to reinforce its position as a fashion-forward loungewear brand with genuine audience pull, just in time for the gifting season.