Powered by People: How Anker Charged Up 2024

CASE STUDY: Anker Charge 2024

8,500,000 Views

CASE STUDY: Anker Charge 2024

8,500,000 Views

48 Influencers

100,000+ Clicks

8,500,000 Views

Jan - Dec 2024

100,000+ Clicks

8,500,000 Views

Jan - Dec 2024

48 Influencers

The Challenge

In 2024, Anker set an ambitious goal: to dominate the portable charging conversation across the UK by activating a variety of targeted influencer campaigns. With launches spread across summer, back-to-school, and Prime Day moments, the brand needed to prove its relevance to tech-savvy commuters, families, and professionals alike—on platforms ranging from TikTok to YouTube. The biggest challenge? Delivering cut-through campaigns at scale, while balancing lifestyle storytelling with clear product education and performance.

The Solution

Anker activated a multi-pronged influencer marketing strategy across Instagram, TikTok, and YouTube—tailored to the launch windows of MagGo, Nano, Prime Chargers, and its core fast-charging lineup. The brand ran full-scale paid campaigns, select high-impact gifting, and lean launches focused on premium creator voices, depending on the audience and objective.

Key highlights included:

⭐️"MagGo & Nano" Campaign: 5 creators delivered 1M+ views targeting Apple users and UK commuters. Clean, minimalist content built brand credibility and purchase intent.

⭐️"Prime Chargers" on YouTube: 8 creators—mostly tech reviewers—generated over 680K organic views, using educational reviews and discount CTAs to push Amazon conversions.

⭐️Summer Travel Push: TikTok and IG creators helped Anker reach over 2.5M views organically by showcasing charging essentials for holidays and road trips.

⭐️Gifted Campaigns: With zero ad spend, creators earned Anker 12.3K organic views through product-led, community-based content.

Each campaign used tailored CTAs, time-sensitive Amazon discounts, and persona-first targeting to convert interest in to action, driving views, clicks, and trust - with performance exceeding goals.

The Results

Across six major campaigns in 2024, Anker generated over 8.5 million organic views and 100,000+ clicks to Amazon through influencer marketing—proving that when the right creators meet the right products, results follow.

⚡️“Plugged Into the Lifestyle” Instagram push surpassed 4M views and 71K clicks in just 30 days.

⚡️YouTube's “Next-Level Juice” campaign delivered 5,310 clicks and 680K+ views via top tech voices like UltraLinx and Tech Spurt.

⚡️The MagGo/Nano commuter launch reached 1.05M views and 3,257 clicks, showing how compact campaigns can still pack a punch.

⚡️Summer travel creators brought 2.5M+ views and 2,000+ clicks, with bonus content driving an extra 1.6M views organically.

⚡️Gifted creators—without any media boost—still drove strong product placements and 12.3K views across Instagram and TikTok.

What worked? Trusted creators, sharp personas, clear use cases, and platform-native content. Whether the product lived on a desk or in a beach bag, creators made Anker feel essential. The result was more than just marketing—it was community-powered product discovery.

Anker's 2024 influencer playbook didn’t just sell chargers. It powered moments.