Silver Winner, Best Integrated Marketing Campaign

We were proud to have won Silver at the 2025 Global Influencer Marketing Awards for Best Integrated Marketing Campaign for our work with eufy by Anker Innovations.

From Scroll to Sold was built around one clear principle, social would power every channel. Rather than treating influencer activity as a bolt on, we designed a fully integrated campaign where creators, OOH, retail, experiential and PR worked together to drive both cultural relevance and commercial impact.

By collaborating with more than 90 creators across 13 niches, we delivered content that resonated with real UK audiences and translated directly into sales. The campaign generated £19.3 million in revenue, achieved 77 times ROI, sold over 33,000 units and secured Amazon’s number one to five bestseller positions.

This award recognised the strength of true integration, where strategy, creativity and performance worked as one.

influencermarketingawards.com

From SCROll to SOLD: The Campaign That Swept Away Competitors and Crowned eufy Amazon's Best Seller.. - Influencer Marketing Awards