Creativepool Bronze and People’s Choice Winner

We were proud to have won Bronze and the People’s Choice Award at Creativepool for our campaign with eufy by Anker Innovations.

In a category dominated by established names, we were tasked with making eufy the UK’s leading robotic vacuum brand. We built a full funnel influencer marketing strategy rooted in data, social listening and performance insight, identifying high conversion audiences and matching them with creators across CleanTok, parenting and aspirational home communities.

A unified health and hygiene narrative underpinned the campaign, supported by tailored storyboards, structured creator training and a hero launch video to build authority and trust. Content was rolled out in waves, amplified through paid media and reinforced with offline activations including London billboards and a branded pop up experience, all designed to generate social conversation and UGC.

The results were decisive.77 times ROI.Over 12 million views.386,000 plus product link clicks.44 percent market share.More than 33,000 units sold. Amazon UK bestseller positions one to five.

Most importantly, consumer behaviour shifted. Audiences stopped comparing brands and started comparing models within the eufy range, signalling true brand preference.

https://creativepool.com/scrollstop/projects/the-campaign-that-swept-away-competitors-and-crowned-eufy-uks-1-for-eufy-by-anker-