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From Scroll to Sold, Award Winning Social Integration for eufy

  • Writer: Content Department
    Content Department
  • Feb 27
  • 1 min read

We were proud to have been nominated at The Drum Awards 2025 in the Social, Integrated category for our campaign with eufy by Anker Innovations.


In a market dominated by price led advertising, we repositioned eufy from a transactional product to a lifestyle essential for UK households. Social was not a supporting channel, it was the engine behind the entire campaign. OOH, retail, experiential and PR were all designed to live and scale through social first storytelling.


Working with more than 90 creators across 13 niches, we developed over 100 pieces of tailored content that drove both cultural relevance and commercial performance. The campaign generated over 12 million views, 386,000 clicks, £19.3 million in revenue, 77 times ROI, and secured Amazon’s number one to five bestseller positions, helping eufy achieve 44 percent UK market share.


The awards may have been announced, but the impact continues.


 
 
 

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