Gold Winner, Most Effective Campaign for ROI

We were proud to have won Gold at the 2025 Global Influencer Marketing Awards for Most Effective Campaign for ROI for our work with eufy by Anker Innovations.

From Scroll to Sold was built to do more than generate awareness. In a crowded and price driven category, we repositioned eufy as a lifestyle essential and made social the commercial engine of the campaign.

By partnering with over 90 creators across 13 niches, we delivered culturally relevant content that translated directly into measurable sales performance. The campaign generated £19.3 million in revenue, delivered 77 times return on investment, sold more than 33,000 units and secured Amazon’s number one to five bestseller positions.

This award recognised what mattered most, effectiveness. Strong creative, integrated social strategy and performance that moved the bottom line.

You can read the full award winning entry here:

influencermarketingawards.com

From SCROll to SOLD: The Campaign That Swept Away Competitors & Crowned eufy as Amazon’s Best Seller! - Influencer Marketing Awards