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Social media is changing how we search In the UK, an increasing number of people are turning to Instagram and TikTok instead of Google...

For years, brands chased the “clean” look — sleek logos, muted colours, and minimalist packaging. But scroll through TikTok in 2025 and...

Skincare is booming, and Gen Z is driving much of the growth. They love products that claim to be “science-backed” — formulas built on...

Discover how AI-powered social listening tools help UK brands monitor social media, spot trends early, and create timely marketing...

Learn how Instagram’s public reposts help UK brands increase reach, engagement, and cross-brand exposure without paid ads. Instagram has...

If your short-form videos or Instagram reels aren’t performing, the issue probably isn’t the algorithm — it’s your hook . What Is a Hook...

Content marketing isn’t what it used to be. It’s no longer about just writing blog posts or chasing Google rankings. Today, it’s about...

What if your brand’s most powerful marketing tool isn’t an ad, a post, or a campaign—but your people? The most forward-thinking brands in...

If your brand’s social media feels stuck, invisible, or just not delivering results—don’t panic. You’re not alone. Social media has...

When it comes to viral marketing, sometimes the weirdest ideas win. UK brands have shown that being bold, quirky, and downright strange...

Social media marketing is often judged by likes, shares, and follower counts. But do these vanity metrics actually translate into...

Influencer marketing has exploded in recent years, but many campaigns fall flat because they miss a crucial ingredient: ethics. When it...

Lately, food has become a major part of fashion, beauty, and lifestyle marketing. From overflowing tables of grapes to £16 wellness...

There was a time when a brand’s feed had to look like a glossy magazine. Cohesive colours, matching filters, curated grids. Then Gen Z...

Look — we get it. You’re professional. You want your brand to look sharp. But here’s the problem: Professional is predictable. And...

It sounds like a sci-fi plot, but it’s already happening. AI-generated models and influencers are popping up on your feed — and you might...

TikTok is changing the music game in 2025, turning unknown songs into worldwide sensations almost instantly. A perfect example is Lola...

In 2025, TikTok isn’t just a place for viral dances or funny clips—it’s a thriving hub where Gen Z finds genuine connection and...

TikTok may have started as a platform for dance trends and funny clips, but for Gen Z in 2025, it’s become so much more. From emotional...

Remember when everything online had to be perfectly polished, minimal, and grid-aligned? Yeah, those days are kind of  over. Welcome to...