Your Content Isn’t Flopping Because of the Algorithm, It’s Because It’s Boring
- Content Department
- Nov 7
- 1 min read
Everyone blames the algorithm these days.
“My reach is dead.”
“Instagram hates me.”
“TikTok’s shadow banning me.”
Let’s be honest. It’s not the algorithm. It’s your content.
At SCROll STOP, we’ve seen it all. Brands crying over low engagement when the truth is their content doesn’t make anyone feel anything.
The platforms don’t hate you. They just love content that makes people stop scrolling.
Here’s the harsh reality
No one cares about another product shot on a plain background. No one’s sharing your “Happy Monday” post.And no one’s watching your ten-minute talking head video.
People want emotion. They want chaos, curiosity or controversy. They want to laugh, gasp or feel called out. If your content doesn’t do that, you’re invisible.
So, how do you fix it?
Lead with a hook. Say something spicy that gets attention.
Show faces, not logos. People connect with people.
Make it native. If your ad looks like an ad, it’s dead on arrival.
Ride trends but twist them. Don’t copy, remix.
Test everything. What flops today could fly tomorrow.
At SCROll STOP, we don’t make content that blends in. We make content that makes people stop mid scroll.
So before you blame the algorithm, ask yourself this. Would I stop and watch this?If not, maybe it’s time to scroll to us.
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