Why Social Commerce Is About To Become Every Brands Biggest Revenue Driver

Social commerce is having a serious glow up

If you are not selling directly through your social platforms yet, you are about to fall behind. Social commerce is becoming a major revenue stream for brands of all sizes and 2025 is shaping up to be the year it becomes unavoidable. With platforms boosting in app shopping tools and checkout journeys getting smoother than ever, people are buying while they scroll without even thinking.

People trust creators more than adverts

Consumers want to shop from real people and real recommendations. Creator led shopping is booming because it makes buying feel natural. When someone already likes a creator, they feel more confident buying what that creator genuinely loves. This is why brands are massively increasing creator partnerships designed specifically to drive in app sales. At SCROll STOP, we are seeing huge increases in conversions when brands pair short form video with creator led product stories.

The platforms are pushing it

Instagram, TikTok and YouTube are all making social shopping their next big priority. From in video links to live shopping events, it is getting easier and easier for people to buy without leaving the app. The platforms want to keep users inside their ecosystem which means they will reward brands who embrace these features. More reach and more visibility for you if you play the game.

How to make social commerce work for you

If you want to tap into this shift, you need three things.First, high quality short form content that shows your product in action.Second, a clear reason for people to buy right now.Third, a frictionless buying process using the platforms native tools.

At SCROll STOP we help brands optimise every part of this journey. From thumb stopping creatives to strategies that feel natural and not salesy.