Why Every Brand Ad Looks the Same (and Why That’s Killing Creativity)

Scroll through your feed right now. Can you actually tell one brand ad from another? Probably not. It is all the same pastel colours, the same trending audio, the same “relatable” voiceover.

Somewhere along the way, creative advertising stopped being creative.

At SCROll STOP, we see this every day. Brands are chasing trends so hard they forget who they are. The problem is that when everyone copies what is working, nothing stands out anymore.

The copy and paste problem

• Trend obsession: jumping on every trend kills originality

• Playing it safe: fear of failure keeps brands bland

• AI overload: fast content is not always good content

• Too many sign offs: creativity disappears in the feedback loop

Audiences can always tell when a brand is playing it safe. They do not want another ad that looks like an ad. They want something that makes them stop, laugh, feel, or think. Anything but scroll past.

At SCROll STOP, we live by one rule: different gets remembered. Whether it is a bold idea, an unexpected edit, or a totally new concept, we believe safe content is silent content.

Next time you are planning a campaign, ask yourself: would I stop for this? If not, it is time to start again and do something brave.

Let’s make creative fun again. Not filtered.