AI Is the New Intern and It Is Already Messing Up Your Marketing

AI promised to make marketing easier. And it has, sort of.But now every brand is using the same AI tools, writing the same captions and posting the same kind of content. Feeds are starting to feel like one long copy and paste.

Here is the truth. AI is brilliant until you rely on it too much. It can write, edit and design faster than ever, but it cannot feel. It cannot catch the small cultural details or the spark that makes people care.

How AI is hurting creativity

• Too much automation: brands trading creativity for convenience

• Recycled content: everything sounds the same

• Lazy marketing: “that will do” replaces “that is clever”

• People know: audiences can spot when content feels robotic

At SCROll STOP, we use AI as a tool, not a replacement. The real magic still comes from human creativity, instinct and humour. AI can help build the idea, but only people can make it scroll stopping.

So yes, let AI make things easier, but never let it replace imagination. Because algorithms do not make people stop scrolling. People do.